Advertising agency MSTUDIO
Case Study - Smurfit Kappa
Project for Smurfit Kappa – comprehensive signage system for the Tarnów plant.
We completed a comprehensive signage project for the modern Smurfit Kappa factory in Tarnów. Smurfit Kappa is one of the largest clients we’ve had the opportunity to work with – the company operates over 350 facilities in 36 countries around the world. Our task was to design and implement a consistent visual identification system throughout the entire site – from concept to installation.
Advertising agency MSTUDIO
Comprehensive factory signage system
Scope of work:
- Technical design of the entire signage system
- Production of all advertising and informational elements
- Professional installation on site
Execution:
- Illuminated pylon at the main entrance gate
- Flagpoles with company flags
- Complete set of informational and warning boards
- 3D spatial logo with an impressive length of 17.7 meters
- Logo on a wooden panel in the main reception
- Logo above the main entrance to the building
- Illuminated Better Planet Packaging logo
- LED advertising lightbox
- Frosted window film application (frosted glass effect)
- Welcome and farewell boards at entrances
- Wall mural with a photo of the facility for the conference room
- Corporate video featuring drone and ground footage – showcasing the entire investment
Result:
The project was completed on time, in line with expectations, and to the highest quality standards. Our collaboration with Smurfit Kappa was a success and has been confirmed by positive references.
