Advertising agency MSTUDIO
Case Study Aparthotel Zakątna
Comprehensive brand development for Zakątna Apart Hotel
For Zakątna Apart Hotel – a unique property located in the heart of Tarnów’s old town – we created a complete visual identity and promotional system from scratch. Our goal was to design an elegant and modern image that reflects the character of the place and attracts tourists seeking comfortable accommodation in a stylish setting.
Advertising agency MSTUDIO
Comprehensive set of visual identity and promotion
Scope of work:
- Logo design – modern, elegant, reflecting the character of the property
- Illuminated lightboxes and 3D letters – exterior signage
- Informational signs – both interior and exterior
- Website – responsive, modern, with an online booking module
- Professional photo shoot of interiors and architectural details
- Printed materials – calendars, business cards, letterhead
Execution:
We began the project by developing a visual identity concept, with a distinctive logo at its core. In the next phase, we designed and produced exterior signage, as well as a system of directional and informational signs inside the building. The photo shoot we conducted served as the foundation for designing an elegant and functional website with an online booking system. The final touch was a set of printed corporate materials, fully aligned with the new identity.
The result? A cohesive and professional presentation of Zakątna – both in the urban space and online.
